We all think we know what we are good at and common sense says that that is what we should be concentrating on in our business.
Generally, I’d agree with that – certainly it’s one of the rules I have lived by in recent years, especially since setting up HunterMedia three-and-a-half years ago.
But, while I am still sticking – by and large – to my niche market, the way I work with that market is changing.
Much of that has to do with the last six months of Covid-19 restrictions, forcing everyone to rethink how they find customers, how they interact with their colleagues or how they deliver their services.
I am no different, discovering the ‘delights’ of Teams and Zoom meetings (am I the only one who puts on a clean shirt before pressing the ‘join’ button?) over the last few months.
Actually, I have found it all rather enjoyable and strangely relaxing – I quickly learnt to forget the camera on my Mac was there (that can be both positive and negative!) although I’ve yet to commit any of the faux pas that seem to have famously made it onto social media in the last couple of months.
Embracing the digital opportunities available is now crucial to the way we communicate and, in many cases, it allows us to expand the services we offer.
When I was at journalism college (a long time ago now) we all wrote our copy on typewriters but we were given access to two BBC B computers in case we wanted to try our hand at using a word processor (see, I told you it was a long time ago!)
I am so glad I was one of the two budding reporters (out of 30 on the course, no less) who jumped at the chance – within two years, the newspaper I was working on began trialling the first Apple Desktop Publishing system and I was able to get hands-on instantly because of that valuable experience.
Being open to new ideas can help push us and our businesses forward and we must be mindful not to put unnecessary barriers in the way.
For example, one client I work with has been using video in some aspects of its business for many years but had never found the time or staff to incorporate it into another area – indeed that particular market seemed disinterested, to say the least.
However, the advent of travel restrictions, the rise of Zoom meetings and the growth in virtual trade events focused the collective mind and now it is being seen as vital to its portfolio, going forward.
I’ll admit to being part of the driving force behind that. Remember, I said that the reason it had, hitherto, been ignored was because the client lacked time and resources/manpower – well I was able to supply both.
In offering a simple and cost-effective solution, that could demonstrably make it money and expand its services, it had been transformed from being something that had been talked about for years into a vital part of its marketing strategy.
Of course, I’ve had to be willing to learn the fundamentals, too – from filming and presenting to camera, right up to editing the final footage; I’ve even set up a video studio in my office.
Previously, I had thought this was something that ‘other’ media companies did because it was time consuming and fraught with issues but the reality is that I am enjoying this new string to my bow and can see countless other opportunities to incorporate this into my portfolio of services… and those of my clients.
For sure, it has taken me out of my comfort zone and presented some challenges, but what doesn’t kill you, makes you stronger, right?!