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Keeping in touch

Keeping in touch

In the current climate, it’s important to keep in touch not only with your pals and colleagues but with the market you work in. Which is why I travelled an hour and a half north up the M1 to the Derbyshire Wye the other day – to catch up with an old friend, meet a new...
Marketing on a budget

Marketing on a budget

When budgets are tight, it’s very tempting to cut back on certain spending like marketing and see it as a cost not a benefit. In fact, the more marketing you do in tough times, the better your business will develop – and it can be very cost-effective. Marketing is...